How to Connect Integrations to Webflow (Zapier, HubSpot, Mailchimp)

A static website only shows information. But once you add marketing / CRM automation, it becomes a living system.

For example:

• Visitors fill out a form on your Webflow site.
• The data instantly flows into HubSpot or Mailchimp.
• A trigger and action (Zapier) system launches: send a welcome email, add the contact to CRM, or start an automated campaign.

That’s the power of transferring data from Webflow to CRM-fast, reliable, and automatic.

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Ready-made integrations

If you use HubSpot as your CRM, you’ll be happy to know there are ready-made integrations available. With them, you can set up automatic data transfer from Webflow forms to HubSpot.

Direct Zapier workflow

One popular method is HubSpot integration via Zapier. You simply set up a workflow in Zapier:

1. Choose Webflow as the trigger app.
2. Pick your trigger and action (Zapier), for example, “New Form Submission.”
3. Connect HubSpot and choose what should happen-like create or update contact in HubSpot.
4. Test the integration to make sure everything flows correctly.

Within minutes, you’ve created a full integration without programming.

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If you prefer to manage email campaigns, Mailchimp as data receiver is a perfect fit.

Here’s how it works:

1. A visitor subscribes through a Webflow form.
2. Automatic data transfer sends the email address directly to Mailchimp.
3. The contact is added to your audience, ready to receive newsletters or welcome emails.

This setup ensures your list is always up-to-date and ready for marketing / CRM automation.

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Zapier is the go-to tool when you want flexibility. With it, you can create workflows (called Zaps) that connect Webflow to thousands of apps.

Example workflow

• Trigger and action (Zapier): A new form submission in Webflow.
• Action: Add the lead to HubSpot, send a Slack notification, and register them in Mailchimp-all at once.

This shows how you can set up a workflow in Zapier to cover multiple steps in your funnel.

Why choose Zapier

• It’s a no-code integration platform.
• Works without developers or technical skills.
• Supports thousands of ready-made integrations.
• Lets you test the integration before going live.

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Platforms like Zapier or Apix-Drive give you access to a huge number of integrations available. That means you’re not limited to HubSpot or Mailchimp-you can also connect Webflow with Google Sheets, Trello, Slack, and more.

This flexibility makes it possible to build a full automation system for any business process.

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1. Log into Zapier.
2. Select Webflow as the app and “New Form Submission” as the trigger.
3. Pick HubSpot as the action app.
4. Choose “create or update contact in HubSpot.”
5. Map the form fields (name, email, phone).
6. Test the integration to make sure everything works.
7. Turn on your Zap.

That’s it-you’ve managed to connect Webflow and HubSpot in 5 minutes with automatic data transfer.

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Connecting Webflow to tools like Zapier, HubSpot, and Mailchimp is simpler than it looks. With integration without programming, you can build marketing / CRM automation systems in minutes. Whether you want automatic data transfer to CRM, use Mailchimp as data receiver, or set up a complex workflow, the tools are already there-ready for you.

👉 Start today: choose your platform, test a simple integration, and grow your business with a smarter Webflow website.

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