How to Migrate a Site from WordPress to Webflow

Before diving into the technical part, let’s look at why so many people consider the switch to Webflow:

• Visual editing: Unlike WordPress, Webflow has a built-in Designer that lets you create responsive pages visually without coding.
• Simplified CMS: You don’t need dozens of plugins for simple things like forms, metadata, or animations.
• Faster site performance: Webflow hosting is optimized for speed, which improves SEO rankings.
• Secure and scalable: No need to worry about constant plugin updates or security gaps.

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A successful site migration starts with preparation.

1. Audit your website - List all posts, pages, media, and plugins you use.
2. Check SEO data - Save your meta title, meta description, and alt text for every page and image.
3. Review URL structure - Make sure you know your current URL structure so it matches later in Webflow.

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The next step is export content:

• Go to the WordPress dashboard → Tools → Export.
• Select posts, pages, and media to create an XML file.
• Save this file on your computer.

This file contains your website’s content, but not always the design.

Now let’s handle import content:

1. In Webflow CMS, go to “Collections.”
2. Create new collections for posts, pages, or categories.
3. Use the CSV import feature to upload your exported data.
4. Connect fields like title, description, images, and metadata.

Pro tip: Double-check your alt text for every image, as this helps SEO and accessibility.

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This part is where Webflow shines. Instead of copying your old theme, you can create a better one:

• Recreate your pages using Webflow’s Designer.
• Apply a style guide for consistency across all elements.
• Add media (images, videos) and connect them to CMS items.
• Ensure responsive design so your site looks great on all devices.

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Proper SEO setup ensures you don’t lose rankings after the migration:

• Add meta title and meta description for every page.
• Insert alt text for all images.
• Maintain your URL structure - match old WordPress URLs with Webflow ones.
• Set up 301 redirects if some URLs change.
• Test performance with tools like Google PageSpeed.

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Before you fully launch:

1. Test all pages and links.
2. Check forms and interactive elements.
3. Verify metadata and SEO settings.
4. Publish to your custom domain in Webflow.

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Migrating from WordPress to Webflow might sound like a challenge, but with the right steps—export content, import content, rebuild design, and optimize SEO—you can do a smooth website migration without losing performance or rankings.

If you’re ready for a modern, secure, and flexible CMS, it’s the perfect time to make the switch to Webflow.

👉 Need help with your site migration? Our team can guide you through the full process and ensure your brings the best results.

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