How to Set Up Multilingualism in Webflow

A Webflow multilingual website opens your business to the world. It lets you:

• Reach international customers who prefer to browse in their native language.
• Build trust and credibility.
• Improve conversions through localized experiences.
• Strengthen multilingual Webflow site SEO.

Over 60 % of internet users don’t speak English, so adding multiple languages isn’t just a design decision - it’s a growth strategy.

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Before you start editing in Webflow, define:

1. Languages you’ll include - for example, English + Spanish.
2. Content scope - full translation of all pages or just key ones (home, services, blog).
3. Team roles - who translates, who reviews, and who publishes.

Planning helps you avoid confusion later and keeps your Webflow localization structured and efficient.

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Search engines rely on clear URLs to understand languages.
There are three popular methods for a Webflow multiple languages site:

• Subdirectories – example.com/en/, example.com/es/
• Subdomains – en.example.com, es.example.com
• Separate domains – example.com, example.es

For most Webflow multilingual website setups, subdirectories are easiest to maintain and most SEO-friendly.

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Webflow now offers built-in localization tools - no need for heavy external plugins.
To activate Webflow localization:

1. Go to Project Settings → Localization.
2. Add new languages (locales).
3. Choose your primary and secondary locales.
4. Webflow automatically adds /en/, /es/ folders to your URLs.

This creates the foundation for your Webflow multilingual site and makes managing content much easier.

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If your website uses the Webflow CMS, you can turn it into a Webflow multilingual CMS.

Two ways to do it:

• Duplicate collections per language (e.g., Blog EN, Blog ES).
• Add translation fields inside the same collection (Title EN, Title ES).

Pro tip: use conditional visibility in Webflow Designer to show the correct language field depending on locale.

That way, your blog, portfolio, and services stay perfectly localized.

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Every Webflow multilingual site needs a clear Webflow language switcher.

Here’s how:

1. Add a dropdown or link block in your navbar (e.g., English | Español).
2. Link each button to its localized URL (/en/, /es/).
3. Test on desktop and mobile to ensure usability.

Avoid flag icons only - use language names (“EN”, “ES”) for accessibility and clarity.

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Your multilingual Webflow site SEO strategy determines whether users actually find each version. Follow these steps:

• Add localized title tags and meta descriptions for every page.
• Implement hreflang attributes to connect versions (en-us ↔ es-es).
• Translate slugs and URLs for readability.
• Ensure sitemap includes all language versions.
• Avoid duplicate content by translating all text.

Localizing even small details - like image alt text or metadata - gives your Webflow localize website a huge SEO boost.

Once setup is complete:

1. Publish and test all pages via /en/ and /es/ links.
2. Check your Google Search Console for each locale.
3. Verify the language switcher works across all devices.
4. Set up a content workflow - whenever you update one language, update others.
5. Monitor performance metrics per locale (bounce rate, time on page, conversions).

Regular maintenance ensures your Webflow multilingual blog/site stays consistent and SEO-friendly long term.