Do you work with both home and automotive locksmiths?
Yes. We run home and car jobs as separate campaigns, because they have different searches, click costs and ticket sizes.
Google Ads for locksmiths - booked jobs, not just clicks
Locksmith jobs are won not just by driving website traffic. We drive them via calls, forms, email and other ways of interactions. Our approach helps locksmith companies have their time booked even at night.
Multi-van · 4–20 techs
50+ technician teams
Automotive locksmiths
Google
Partner
5 years
Of paid media behind every account
7 days
From brief to live campaigns
$4M+
Ad spend optimized in 2025
The system
How we build booked jobs for locksmiths
Six steps, in this order. The plan comes from your services, your area and how many technicians are on shift — not from a template.
01
Services, area
& job value brief
We map every job you sell — home lockouts, rekeys, lock changes, car lockouts, key and fob programming — with average ticket, the areas your vans really cover, and night-shift capacity.
02
Search demand
& click-cost check
Real search volumes and click costs for your services and cities before a cent is spent, so you see where the profitable demand is.
03
Call tracking before launch
Every call tracked and recorded, missed calls counted, and calls linked to booked jobs — so the account can be judged on cost per booked job.
04
Campaigns split by home, car and emergency
Separate campaigns for home and automotive work and emergency intent, each with its own budget, bids, ad schedule and landing page.
05
Area & schedule control
Service areas drawn around where your vans actually go, and bids raised or lowered by hour to match who is on shift.
06
Weekly optimization
Search terms reviewed every week, DIY and "how to" searches blocked, budget moved to the services and areas with the lowest cost per booked job. You get a plain report of what changed and why.
The costly problem
Where locksmith
ad budgets leak
We audit locksmith accounts all the time. The same three leaks eat most of the budget — and each one can be fixed in the first weeks.
01
Calls from outside your service area
Problem:
Google shows your ads to people searching for your area, not only to people standing in it. Someone two towns away searches "locksmith in [your city]" - for a relative, for an office, or just out of habit and you pay for a call your van will never drive to.
With default location settings this happens on almost every locksmith account.
How we fix it:
Every locksmith client gets location targeting built by hand: the real radius your vans cover, targeting only people who are actually in your area, and a detailed exclusion list of towns, ZIP / postcodes and districts you don’t serve.
We check where calls come from every week and keep tightening it.
02
Paying for jobs you don’t even do
Problem:
Locksmith searches cover dozens of services. Without a careful negative list, the budget drifts to window locks, sliding doors, mailboxes and other small or unoffered jobs.
We see companies paying for these calls in almost every account we audit.
How we fix it:
We map every service you do and don’t offer, then run exact, phrase and broad match to find the best traffic for you. Every search term is inspected, and anything you don’t offer goes on the negative list, so the budget only buys the jobs you want.
03
Lots of calls, few paid jobs
Problem:
Google counts every call as a conversion. It can’t tell a paid job from a price shopper or a wrong number, so it keeps buying more of the same calls, and your share of paid jobs stays low.
You do not need to get more calls or blank forms, you need to get more booked jobs.
How we fix it:
We connect your CRM to Google Ads and upload offline conversions such as booked and paid jobs back into the account. You see exactly which keywords bring paid jobs, and we scale those directions while Google learns to find more of them.
Offline conversion import is the #1 way to scale winning keywords going into 2027.
See what it means in numbers
Fixing these three leaks is worth more than any new campaign
Want more
locksmith leads?
Tell us your target revenue and location. We'll show you how many inbound jobs to expect.
Book a meetingLive profit model
What would a month
of Google Ads earn your locksmith business?
Move the sliders. Leads, booked jobs, revenue, our management fee and your profit update as you go.
Clear from day one
Simple pricing,
set by your ad spend
One flat monthly fee for Google Ads management — the same senior team on every tier. Your ad budget is paid directly to Google; we never mark it up.
Tier
Monthly ad spend
Management fee
Starter
Under $2,000
$500/mo
Starter+
$2,000 – $3,500
$600/mo
Core
$3,500 – $5,000
$700/mo
Growth
$5,000 – $10,000
$800/mo
Scale
$10,000 – $15,000
$1,000/mo
Scale+Popular
$15,000 – $25,000
$1,200/mo
Above $25,000 · Percentage of ad spend
—
$25,000 – $50,000
7% of spend
—
$50,000 – $75,000
6.5% of spend
—
$75,000 – $100,000
6% of spend
—
$100,000+
5% of spend
Everything in Growing, plus:Month-to-month, 30 days’ noticeOptional 90-day plan −10%Static + AI video creatives includedReady to scale your
locksmith business?
Stop wasting money on bad clicks. Get exclusive, high-intent calls from local customers who need a locksmith right now.
Book a meetingBuilt with focus
Built for locksmith companies ready to scale
We work with a narrow group on purpose. If you see yourself in the left column, we’ll move the needle fast.
A good fit if you are…
A multi-van locksmith company with 4–20 technicians
A large company with 50+ technicians across several cities
An automotive locksmith — lockouts, keys and fob programming
Ready to invest $3,000+ a month in ads
Not a fit if you are…
A solo locksmith with less than $3,000/mo for ads
A call reseller or lead-gen network
Not able to answer calls fast, day and night
01 / Stage
Where you are now
You already get calls from Google, but growth has stalled. You’re adding vans or cities and need a predictable flow of jobs to keep technicians busy.
02 / Stage
The main pain
You pay for calls that never turn into booked jobs — and you can’t see which keywords are doing it.
Full-funnel coverage
What we run for
locksmith companies
Google Ads is the engine. SEO, Meta and Microsoft Ads fill the gaps around it
01
Google Search Ads split by home, car and emergency jobs
02
Call-only and call-focused ads for urgent searches
03
Call tracking, recording and missed-call reporting
04
Cost per booked job reporting
05
Service area and ad schedule optimization
06
Negative keyword management for DIY and "how to" searches
07
Landing pages per service with click-to-call above the fold
08
Static ad creatives + AI video creatives
09
Microsoft Ads for emergency calls at lower click costs
10
Local SEO and Google Business Profile for the map pack
11
Meta Ads for car-key and lock-upgrade offers
12
Weekly & monthly reports + monthly strategy call
Why
Google Ads first?
Search intent wins
People don’t browse for a locksmith — they search when they’re locked out. Google Ads puts you on that search within minutes and tells you within weeks which services and areas pay. SEO lowers your cost over time, Microsoft Ads adds cheaper calls, and Meta keeps you in mind for planned work.
Case study preview
Results for locksmith companies
Home locksmith
−38%
Cost per booked job
Tighter service areas and shift-aware bidding.
01
Automotive
+64%
Qualified car calls
Home and car campaigns finally split apart.
02
Multi-van
2.4×
Booked-job ROAS
Call outcomes connected back to keywords.
03
Free · ready in 72 hours
Get a free audit of your locksmith marketing funnel
Persona
For owners and operations managers spending $3,000+ a month on ads.
Problem
Find out where your calls leak — before they become jobs.
Benefit
Leave with a clear plan to lower your cost per booked job.
What we check
Google Ads accountCall trackingLanding pagesMap-pack visibilityLocal competitorsWhat you get
Result table + regular work reportsReview callsSenior locksmith marketing teamFree audit request
72h
Oops! Something went wrong while submitting the form.
Market data · last 12 months
Right now,
someone is searching
for a locksmith
People don’t browse for a locksmith. They search the moment they need one, and Google Ads puts you first on that search.
01
Every
11 seconds
11 seconds
Someone in the US searches "locksmith near me"
02
2.9 million
Searches a year for that one phrase alone
03
≈300,000
Searches a month at the summer peak, 50% more than in winter
04
3,500+ / mo
"Key fob programming" searches, steady all year: car work never slows down
Sources:Search volumes from Ahrefs (US), Sep 2025 - Aug 2026.
FAQ
Before we start,
here’s what to know
Still not sure?
Send us a WhatsApp and tell us what's happened. We'll tell you what it needs and what it costs.
Message us on WhatsApp
.svg)
How do you stop budget going to fake or DIY searches?
We review search terms every week, block DIY, "how to" and job-seeker searches, and keep areas tight around where your vans actually go.
We get lots of calls at night. Can you handle that?
We set ad schedules and bids by hour to match who is on shift, and report missed calls so you see exactly what an unanswered phone costs.
How fast will I see results?
Campaigns go live within 7 days. Locksmith searches are urgent, so calls usually start in the first week; we expect a stable cost per booked job after the first 30–60 days of optimization.
What's your refund policy?
We don't offer refunds on completed work, but if you're unhappy in the first 30 days, we'll work to resolve it or part ways amicably. 90% of our clients renew past month three — that's the number we use to judge whether we're doing the job.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Google from your card. Our fee covers strategy, setup, optimization, creatives and reporting. We never mark up your budget.
Do I need a long-term contract?
No. We sign an official contract, but it is month-to-month with 30 days’ notice. You keep your ad accounts and all data.
Are there any extra costs?
No setup fee and no extra invoices for creatives or reporting. You pay your ad budget to Google and our monthly fee — that’s it.
How do we track results?
Weekly and monthly reports with calls, missed calls, booked jobs, cost per lead and cost per booked job, plus a monthly strategy call.
Talk with a
locksmith ad expert
Share your service area and target revenue. We'll show your monthly job potential.
Book a meeting
