Home Services

HVAC & Plumbing Ads That Ring the Phone

Local Services Ads, Google Ads, Microsoft Ads and Meta Ads built around booked jobs. Campaigns split by trade and emergency intent, every call tracked, with local SEO in support.

5 Years
Of paid media behind every home services account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with call tracking installed

Where Home Services Ad Budgets Leak

We audit HVAC, plumbing, electrical and appliance accounts constantly. The same eight problems show up almost every time, and each is visible in the search terms report within a week.

1
Local Services Ads never set up
Google Local Services Ads sit above every other result for home services and charge per lead rather than per click. Contractors who skip the Google Guaranteed verification hand the single best placement in the category to whoever did bother.
2
Broad trade keywords
Broad match on "air conditioning" or "plumber" buys clicks from DIY searchers, parts shoppers, job seekers and people outside your service radius. You pay emergency-call prices for traffic that was never going to book anything.
3
Emergency and planned work mixed
A burst pipe at midnight and a bathroom refit next spring are different businesses with different margins and different bids. Sharing one campaign means the cheap enquiry wins the budget and the emergency call, the profitable one, goes to a competitor.
4
Google is your only channel
The whole budget sits in Google. Microsoft Ads reaches the same emergency searches on Bing, often for less, and Meta keeps you in mind for planned and seasonal work. One channel means paying top price for every job.
5
Missed calls nobody counts
In this trade the missed call is the lost job, and most accounts have no idea how many there are. Without call tracking and recording you cannot see which keywords ring the phone and which ring it when nobody can answer.
6
Service area set and forgotten
Radius targeting drawn once around the office, covering postcodes you will not drive to and missing the ones where your best jobs come from. Budget bleeds across a map nobody has looked at since launch.
7
One page for every trade
Ads for heating, drains and rewiring all land on the same homepage with no pricing guidance, no service area and no phone number above the fold. The click is paid for; nobody calls.
8
Reviews left to chance
Review count and recency decide Local Services Ads placement and whether a stranger calls. Left to chance you collect a handful a year while the competitor with a simple after-job ask collects one a week.

How We Build Booked Jobs

Six steps, in this order, before and after launch. The plan comes from your trades, your radius and your crew capacity, not from a template.

01
Trade, Radius & Job Value Brief
We map every service you sell with its average job value, the postcodes you will genuinely drive to, your emergency hours, and how many jobs your crews can take in a week. Everything that follows answers to those numbers.
02
Local Search Volume & CPC Analysis
Live search data for your trades and your service area: what "boiler repair" or "emergency plumber" is searched for near you and what a click really costs, before a euro is spent.
03
Local Services Ads & Google Guaranteed
We run the licence and insurance verification, get the Google Guaranteed badge live, and manage Local Services Ads on a cost-per-lead basis, with disputed leads actually challenged, not written off.
04
Microsoft Ads & Meta Ads
Proven Google campaigns are imported into Microsoft Ads, where the same emergency searches often cost less. Meta Ads keep you in mind for planned and seasonal work like boiler servicing and AC installs.
05
Campaign Architecture & Call Tracking
Separate campaigns per trade and for emergency intent, each with its own bids, budget and landing page, and call tracking wired in before launch so every booked job traces back to its keyword.
06
Weekly Optimisation
Search terms reviewed weekly, DIY and parts queries excluded, service areas tightened, and budget shifted toward the trades with the best cost per booked job. You get a plain report of what changed and why.

What We Run for Home Services Businesses

Every engagement covers the full local acquisition stack, not just ad management inside one platform.

✓
Google Local Services Ads and Google Guaranteed setup
✓
Google Search Ads by trade and emergency intent
✓
Microsoft Ads (Bing) campaign setup
✓
Local SEO and Google Business Profile
✓
Service area and radius optimisation
✓
Call tracking, recording and missed-call reporting
✓
Negative keyword management for DIY and parts queries
✓
Review generation routine and reputation monitoring
✓
Meta Ads for planned and seasonal work
✓
Trade landing pages built and tested in-house
✓
Weekly search term review and bid management
✓
Monthly strategy call and live reporting dashboard

Why Local Services Ads, Microsoft and Meta together?

Local Services Ads buy leads rather than clicks and sit above everything else on the page. Search campaigns on Google and Bing fill the gaps for the trades and emergencies worth bidding on. Meta keeps you in mind for planned work. Local SEO supports all of it, so each booked job costs less over time.

Case Study

Leak Detection & Water Damage, Germany

Read the full case study
The Challenge
A German leak detection and water damage repair company needed urgent, high-intent service requests at a sustainable cost — in a local market where click prices were climbing and nothing was being measured properly.
What We Did
Four decisions produced 702 qualified leads in under a month on a previously untracked account.
✓
Competitor Segment Isolated
✓
Urgency Matched In The Ad
✓
Remarketing On Non-Converters
The Result
25%

CPC reduction achieved through improved targeting and ongoing optimization.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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