Stomatology

Dental Clinic Ads That Book Patients

Google Ads, Microsoft Ads and Meta Ads built around booked appointments, not clicks. Campaigns split by treatment, every call traced to the keyword behind it, and local SEO in support.

5 Years
Of paid media behind every dental account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with call tracking installed

Where Your Dental Ad Budget Is Being Lost

We audit dozens of dental accounts every year. The same eight problems appear almost every time, and each one is visible in the search terms report within a week.

1
Broad keywords burn budget
You are paying for people who will never book. Broad match shows your ads to students researching procedures, people hunting free consultations, and price shoppers comparing clinics abroad. You pay for every click. None of them sit in your chair.
2
Google is your only channel
The whole budget sits in Google, where dental clicks cost the most. Microsoft Ads reaches the same searches on Bing, often for less, and Meta brings back the visitors who left without booking. One channel means paying top price for every patient.
3
No call tracking
No tracking means no control. If you cannot see which keyword generated each call, you are optimising blind. In most accounts we audit, call tracking was never set up, so every budget decision has been a guess.
4
One campaign for everything
When implants, orthodontics and hygiene share one ad group and one budget, Quality Scores drop, cost per click rises, and your most profitable treatments get buried under the cheapest ones.
5
Leads with no follow-up
Forms and calls land in an inbox nobody owns. By the time reception calls back, the patient has already booked with the clinic that answered first, usually within ten minutes.
6
Competitors bid on your name
Without a branded campaign, someone else buys the top slot on searches for your clinic name, and pays a few cents for a patient who was already looking for your address.
7
The landing page kills the click
Ads point at a generic homepage with no prices, no doctors, no free slots and no visible phone number. The click is paid for; the conversion never happens. One treatment per page, or the spend is wasted.
8
Nobody measures patient value
Without knowing what an implant case is worth against a hygiene visit, budget goes to the cheapest clicks instead of the treatments that actually pay for the clinic.

Our Dental Campaign Framework

Six steps, in this order, before and after launch. Every campaign starts with a brief, not a template.

01
Treatment & Coverage Brief
Before we open the ad account we map every treatment category you offer, your catchment by postcode or city, your pricing model, and your busiest booking windows. This shapes every decision that follows.
02
Search Volume & CPC Analysis
Live search data for your specific market: by treatment, by city, by intent. You see exactly what "dental implants" costs near you and where demand exists, before a single euro is spent.
03
Microsoft Ads & Meta Ads
Once Google campaigns prove which treatments convert, we import them into Microsoft Ads, where the same searches often cost less. Meta Ads put treatment offers in front of people in your catchment and bring back visitors who did not book.
04
Campaign Architecture By Treatment
Separate ad groups per treatment category. Implant ads compete only for implant searches. Orthodontics, hygiene and emergency care each get their own keywords, bids and budget. No dilution.
05
Tracking & Call Attribution
Call tracking, form tracking and offline conversions are wired in before launch. Every booking traces back to the keyword that produced it, so budget follows what actually fills the schedule.
06
Weekly Optimisation
Search terms reviewed weekly, wasteful queries excluded, and budget shifted toward the treatments with the best cost per booking. You get a plain report of what changed and why.

What Is Included for Dental Clinics

Every engagement covers the full setup, not just ad management. Here is what we build and manage for you.

✓
Google Search campaign setup by treatment
✓
Microsoft Ads (Bing) campaign setup
✓
Remarketing across Google, Bing and Meta
✓
Local SEO and Google Business Profile
✓
Treatment-specific ad group structure
✓
Keyword research, exact and phrase match
✓
Negative keyword management
✓
Call tracking and attribution setup
✓
Meta Ads for Facebook and Instagram
✓
Google Analytics 4 integration
✓
Weekly search term review
✓
Monthly strategy call and reporting

Why Google, Microsoft and Meta together?

Google Ads catches urgent demand, like a broken tooth tonight. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta keeps your clinic in front of people who are still comparing. Local SEO supports all three, so each booking costs less over time.

Case Study

Psychotherapy Practice, Chicago, USA

Read the full case study
The Challenge
The practice needed to attract clients who were ready to book therapy sessions — not browse, not research, but book. 
The target audience was adults in Chicago actively searching for psychotherapy, counselling, and mental health support. Every click had to be earned from high-intent, service-ready searches.
What We Did
Four decisions drove the difference between wasted spend and consistent, qualified leads.
✓
Smart Geo-Segmentation
✓
Intent-Driven Filtering
✓
Bulletproof Tracking First
The Result
$45

Cost per lead achieved through precise targeting and ongoing optimization.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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