E-Commerce

Ecommerce Ads Built on Margin

Google Shopping, Microsoft Shopping and Meta Ads driven by a clean product feed and segmented by margin. Judged on profit, not traffic, with SEO in support.

5 Years
Of paid media behind every store we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with revenue tracking installed

Why Most Ecommerce Campaigns Lose Money at Scale

Store accounts break in the same eight ways whether they turn over six figures or eight. Every one is visible in the product feed and the search terms report within a week.

1
ROAS averaged across the catalogue
A blended return on ad spend hides the products losing money behind the ones carrying the account. Two thirds of catalogues we audit contain SKUs that have never been profitable at their current bid, and nobody has looked at them individually.
2
A broken product feed
Google Shopping performance is decided in the feed before a single bid is set. Missing GTINs, truncated titles, one image per SKU and stale stock status quietly cap what Shopping ads can ever deliver, no matter how the campaigns are structured.
3
Google is your only channel
The whole budget sits in Google Shopping. Microsoft Shopping takes the same feed and often converts for less, and Meta catalogue ads bring back shoppers who left a full cart. One channel means paying top price for every order.
4
Product pages that do not sell
Manufacturer descriptions copied across a hundred retailers, no specifications, no reviews. Shopping and Meta ads send paid clicks to a page that gives no reason to buy here, so the shopper compares and buys elsewhere.
5
Brand and non-brand mixed
Brand searches convert at a multiple of everything else. When they share a campaign with cold category terms, the reported ROAS looks fine while the acquisition half of the account quietly loses money.
6
Shipping and returns kill the click
Paid clicks land on pages where delivery cost and return policy appear only at the final checkout step. The spend is already committed; the cart is abandoned three clicks later.
7
No margin data in the account
Campaigns optimise toward revenue rather than contribution margin, so the platform scales the discounted, high-return, low-margin products hardest. Without cost of goods in the feed, it is doing exactly what it was told.
8
Remarketing treated as one audience
A person who abandoned a full cart, a person who read a blog post and a customer who bought last week receive the same ad at the same bid. Two of those three are pure waste.

How We Build Ecommerce Revenue

Six steps, in this order, before and after launch. The plan comes from your margins and your catalogue, not from a template.

01
Margin & Catalogue Brief
We map contribution margin by product group, return rates, repeat purchase behaviour and your target blended return on ad spend. Every structural decision that follows is judged against those numbers, not against traffic.
02
Feed Audit & Rebuild
Titles, attributes, GTINs, images, stock status and custom labels for margin tiers, rebuilt before campaigns are touched. Shopping performance is decided here, and this is the work most agencies skip entirely.
03
Microsoft Shopping & Meta Catalogue Ads
The same product feed powers Microsoft Shopping, where clicks often cost less, and Meta catalogue ads that bring back shoppers who viewed or carted a product. One clean feed, three channels.
04
Campaign Architecture By Margin
Shopping and Performance Max segmented by margin tier, brand separated from non-brand, and search campaigns for the category terms worth owning. Each group gets its own budget and its own target, not a blended one.
05
Tracking To Contribution Margin
GA4, server-side events and cost of goods fed back into the platform, so campaigns optimise toward profit rather than revenue. This is the single biggest lever in ecommerce accounts and the one most often missing.
06
Scale, Remarketing & Weekly Review
Segmented remarketing by cart value and intent, expansion into new categories and markets once targets hold, and a weekly search term and feed review that keeps the waste out.

What We Run for Online Stores

Every engagement covers the full revenue stack, not just ad management inside one platform.

✓
Google Shopping ads and feed management
✓
Performance Max segmented by margin tier
✓
Google Search Ads on category and brand terms
✓
Microsoft Shopping and Search campaigns
✓
SEO for category and product pages
✓
Meta Advantage+ shopping campaigns
✓
Brand protection campaigns
✓
Meta and TikTok Ads with catalogue integration
✓
Segmented remarketing by cart value and intent
✓
GA4 and server-side conversion tracking
✓
Weekly search term, feed and placement review
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Shopping ads tell you within weeks which products convert at your margin. Microsoft Shopping reuses the same feed on Bing, often at a lower cost per click. Meta catalogue ads bring back shoppers who were close to buying. SEO supports all three, so blended acquisition cost falls over time.

Case Study

Luxury Jewelry E-Commerce, United States

Read the full case study
The Challenge
A luxury jewelry brand needed a five-figure monthly budget to return more than it cost, across rings, necklaces and bracelets where buyers research for weeks before purchasing.
What We Did
Four decisions turned $50,000 of managed spend into $101,000 of tracked revenue.
✓
Feed Before Bids
✓
Collection-Level Segmentation
✓
Three Surfaces, One Funnel
The Result
$50,000

Total ad spend managed across Search, Shopping, and Display campaigns.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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