Construction

Construction Ads That Win Contracts

Google Ads, Microsoft Ads and Meta Ads for builders and contractors. Residential and commercial campaigns kept apart, every enquiry tracked to a signed contract, with local SEO in support.

5 Years
Of paid media behind every construction account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with lead tracking installed

Why Most Construction Campaigns Waste Money

With few enquiries and high contract values, construction accounts punish mistakes harder than almost any other category. These eight are the ones we find nearly every time.

1
Broad project keywords
Broad match on "builders", "extension" or "renovation" buys clicks from people pricing a job three years away, students, job hunters and suppliers. With so few real enquiries in the month, a fortnight of this can absorb the entire budget.
2
Residential and commercial mixed
A homeowner costing a loft conversion and a developer tendering a fit-out are different buyers with different values and different cycles. One campaign, one budget and one page means the cheap enquiry wins and the contract does not.
3
Ads that land on a gallery
Search happens by project type and town: extensions, new builds, commercial fit-out. Ads that send all of it to one portfolio gallery pay for the click and lose the enquiry. Each project type needs its own landing page.
4
Google is your only channel
The whole budget sits in Google. Microsoft Ads reaches the same project searches on Bing, often for less, and Meta keeps your work in front of homeowners who are still planning. One channel means paying top price for every enquiry.
5
Enquiries with no follow-up system
Enquiries arrive while everyone is on site and get picked up days later. In a category where a homeowner contacts three builders, the one who replies the same day books the site visit.
6
Tracking stops at the form
Campaigns optimise toward enquiry volume rather than contract value, so the platform finds you more small jobs and fewer of the contracts that actually sustain the business.
7
No proof on the page
Paid clicks land on pages with no completed project photos, no accreditations, no indicative costs and no named contact. In a high-trust purchase, that page cannot convert a click at any price.
8
Seasonality ignored
Budget runs flat across the year while demand moves with weather, planning cycles and school holidays. Spend sits idle in the quiet months and runs out exactly when the good enquiries arrive.

How We Build Construction Enquiries

Six steps, in this order, before and after launch. The plan comes from your project mix and your build capacity, not from a template.

01
Project Mix & Contract Value Brief
We map the project types you want more of, the average contract value and margin behind each, the areas you genuinely cover, and how much work your teams can take on. Every decision that follows answers to cost per signed contract.
02
Local Search & CPC Analysis
A full table of project-type and location keywords with real click costs before anything is spent, so you can see where demand exists in your towns and what an enquiry is likely to cost.
03
Microsoft Ads & Meta Ads
Proven Google campaigns are imported into Microsoft Ads, where the same project searches often cost less. Meta Ads show finished projects to homeowners in your area and bring back visitors who did not enquire.
04
Campaign Architecture By Project Type
Separate campaigns for residential and commercial, and for each project type worth bidding on, each with its own keywords, bids, budget and landing page carrying real photos, costs and accreditations.
05
Lead Tracking To Signed Contracts
Call tracking, form tracking and CRM integration, so every enquiry traces back to its keyword and forward to whether it became a site visit and a contract. Budget then follows contract value, not enquiry count.
06
Seasonal Pacing & Weekly Review
Budget paced against your demand curve rather than spread flat, search terms reviewed weekly, and spend moved toward the project types with the best cost per signed contract.

What We Run for Construction Companies

Every engagement covers the full acquisition stack, not just ad management inside one platform.

✓
Google Search Ads by project type and intent
✓
Microsoft Ads (Bing) campaign setup
✓
Meta Ads with project-led creative
✓
Local SEO and Google Business Profile
✓
Residential and commercial campaign separation
✓
Service area and radius optimisation
✓
Negative keyword management for DIY and supplier queries
✓
Call tracking and enquiry attribution
✓
CRM integration and contract value reporting
✓
Project landing pages built and tested in-house
✓
Seasonal budget pacing and weekly search term review
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Ads reaches the homeowner or developer costing a project this week. Microsoft Ads covers the same searches on Bing, often at a lower cost per click. Meta keeps your finished work in view during a long planning cycle. Local SEO supports all three, so the pipeline does not go quiet when budget is paced down.

Case Study

Roofing & Gutter Contractor, United States

Read the full case study
The Challenge
A roofing and gutter contractor in Southern California needed homeowners ready to request a quote or an inspection — in a category where a single wasted click costs as much as a small local campaign's daily budget.
What We Did
Four decisions turned expensive contractor clicks into a predictable flow of quote requests.
✓
Service-Specific Ad Groups
✓
Calls Tracked As Conversions
✓
Negative Keywords Before Budget
The Result
$200

Achieved through precise targeting and ongoing optimization.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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30 minutes. No commitment. We review your setup and show you what we would fix.

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