Real Estate

Real Estate Ads That Book Viewings

Google Ads, Microsoft Ads and Meta Ads split by buyer, seller and rental intent, with creative that shows the property. Measured in viewings and listings, with SEO in support.

5 Years
Of paid media behind every property account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with lead tracking installed

Why Most Real Estate Campaigns Burn Budget

Property accounts fail in the same eight ways whether the client is an agency, a developer or a single agent. Each one shows up in the search terms report within a week.

1
Broad property keywords
Broad match on "apartments", "houses for sale" or a city name buys clicks from browsers, students, price-watchers and people two countries away. Property search is full of window shopping, and unmanaged broad match pays for all of it.
2
Buyer and seller intent mixed
A person looking for a flat and a person deciding whether to list theirs are opposite ends of the business. When they share one campaign and one landing page, the cheaper buyer traffic absorbs the budget and the valuable seller lead never arrives.
3
Ads that land on a search widget
Buyers search by district and property type. Ads that send all of it to one listings page with a search widget pay for the click and lose the lead. Each area and property type needs its own landing page.
4
Listing ads with stale stock
Listing ads keep running after a property is sold or the price changes, because nobody connected the ads to the stock. Buyers click on homes that are gone, and the budget pays for their disappointment.
5
Speed to lead loses the viewing
Enquiries come in through a form, a portal and a phone call, and get picked up hours later between viewings. The buyer has already booked with whichever agent answered first.
6
Creative that shows a floor plan
Meta and TikTok in property sell the walkthrough, the light, the street. Static exterior shots and logo overlays lose to phone-shot tours from the agent who actually stood in the room.
7
Tracking stops at the enquiry
Campaigns optimise toward form fills that never become viewings, let alone completions. Without CRM data flowing back, the platform learns to find you the cheapest enquiry rather than the buyer who transacts.
8
Google is your only channel
The whole budget sits in Google. Microsoft Ads reaches the same property searches on Bing, often for less, and Meta and TikTok show the walkthrough that makes someone book a viewing. One channel means paying top price for every lead.

How We Build Property Enquiries

Six steps, in this order, before and after launch. The plan comes from your stock, your areas and your commission model, not from a template.

01
Stock, Area & Commission Brief
We map what you actually sell or let, the districts you cover, your average commission per transaction, and how many viewings your team can handle in a week. Every decision that follows answers to those numbers.
02
Location & Property-Type Keyword Analysis
A full table of district, property-type and intent keywords with real click costs before anything is spent. Property CPCs vary sharply between buyer, seller and rental intent, and budgets should reflect that.
03
Microsoft, Meta & TikTok Ads
Proven Google campaigns are imported into Microsoft Ads, where property searches often cost less. Meta and TikTok run walkthrough creative to people in your areas and bring back listing viewers who did not enquire.
04
Campaign Architecture By Intent
Separate campaigns for buyers, sellers, landlords and renters, each with its own keywords, bids, budget and landing page. Valuation and listing campaigns stop competing with cheap browsing traffic.
05
Lead Tracking To Viewings
Call tracking, form tracking and CRM integration, so every enquiry traces back to the keyword or creative that produced it and forward to whether it became a viewing. Budget then follows what fills the diary.
06
Social Creative & Weekly Optimisation
Walkthrough-led Meta and TikTok creative refreshed with your stock, remarketing to people who viewed a listing, and a weekly search term review that cuts the browsing traffic out of the budget.

What We Run for Property Businesses

Every engagement covers the full acquisition stack, not just ad management inside one platform.

✓
Google Search Ads by buyer, seller and rental intent
✓
Microsoft Ads (Bing) campaign setup
✓
Lead form campaigns on Meta
✓
Local SEO and Google Business Profile per branch
✓
Valuation and listing lead campaigns
✓
Meta Ads for Instagram and Facebook
✓
TikTok Ads and walkthrough creative
✓
Remarketing to listing viewers
✓
Landing pages built and tested in-house
✓
Call tracking and CRM attribution
✓
Weekly search term review and negative keyword hygiene
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Ads captures the person searching for a property or a valuation today. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta and TikTok carry the walkthrough that turns interest into a viewing. SEO supports all three, so cost per viewing falls over time.

Case Study

Aureva, luxury real estate, Webflow build

Read the full case study
The Challenge
The client needed a digital platform capable of presenting high-value real estate listings while remaining intuitive, fast, and accessible across devices.
What We Did
Four decisions turned a premium brand requirement into measurable booking and engagement gains.
✓
Structure Before Visuals
✓
Property-Focused Sections
✓
Mobile-Adaptive By Default
The Result
40%

Faster property booking process achieved through improved UX and streamlined user flows.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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