Beauty services

Salon & Spa Ads That Fill the Calendar

Google Ads, Microsoft Ads, Meta and TikTok built around the booking calendar. Campaigns split by treatment, creative that shows the result, with local SEO in support.

5 Years
Of paid media behind every account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with booking tracking installed

Why Most Salon and Spa Campaigns Burn Budget

We audit beauty and aesthetics accounts every month. The same eight problems appear in almost every one of them, and each is visible in the search terms report within a week, if anyone opens it.

1
Broad keywords, wrong crowd
Broad match on "botox", "lash extensions" or "hair salon" buys clicks from students, DIY searchers and people three cities outside your catchment. In a business where a click costs more than a brow wax, a week of unmanaged broad match can outspend a month of proper management.
2
Google is your only channel
The whole budget sits in Google search. Meta and TikTok show the result that makes someone book, Microsoft Ads reaches the same searches on Bing, often for less, and remarketing brings clients back for the next visit.
3
One campaign for every treatment
When injectables, laser, nails and hair share one ad group and one budget, Quality Scores fall and cost per click rises. Your highest-margin treatments end up subsidising the cheapest ones and get buried underneath them.
4
No booking tracking
Bookings arrive through a widget, a phone call, Instagram DMs and walk-ins, and none of it flows back to the ad account. Without that, every budget decision is a guess dressed up as a strategy.
5
Creative that shows the room
Meta and TikTok in this category sell the outcome: before and after, the treatment in progress, the finished look. Interior shots and logo carousels lose to creator-style content built by people who have never been in the chair.
6
Nobody answers the DMs
Leads land in Instagram, a web form and a missed call, and reception gets to them hours later. By then the client has booked with whoever replied first, usually the studio two streets away.
7
No rebooking engine
Beauty economics are built on the second, fifth and twentieth visit. Accounts that spend everything on first-time acquisition and nothing on remarketing or recall pay full price for a client they already had.
8
Reviews left to chance
Review count and recency decide whether a stranger books after clicking your ad. Left to chance, you collect a handful of reviews a year while the competitor with a simple ask-after-visit routine collects a hundred.

How We Build Bookings for Beauty Businesses

Six steps, in this order, before and after launch. The plan comes from your treatment menu and your catchment, not from a template.

01
Treatment & Catchment Brief
We map every treatment you offer with its price and margin, your realistic travel radius, your quiet hours and your busiest booking windows. Every decision that follows is judged against which chairs you actually need to fill.
02
Local Search Volume & CPC Analysis
Live search data for your city and your treatments: what "lip filler", "balayage" or "hydrafacial" is searched for near you, and what a click really costs. You see where demand exists before a euro is spent.
03
Microsoft Ads & Local Presence
Proven Google campaigns are imported into Microsoft Ads, where the same treatment searches often cost less. Your Google Business Profile is built out so the people your ads reach see prices, photos and a booking link.
04
Campaign Architecture By Treatment
Separate campaigns for injectables, laser, hair, nails and brows, each with its own keywords, bids, budget and landing page. High-margin treatments stop competing with the ones that barely pay for the room.
05
Booking, Call & Walk-In Tracking
Call tracking, booking-widget events and offline conversions wired in before launch, so every appointment traces back to the keyword or creative that produced it. Budget then follows what fills the calendar.
06
Social Creative, Remarketing & Weekly Review
Result-led Meta and TikTok creative refreshed on a schedule, remarketing to bring past clients back, and a weekly search term review that cuts waste. You get a plain report of what changed and why.

What We Run for Salons, Spas and Clinics

Every engagement covers the full local acquisition stack, not just ad management inside one platform.

✓
Google Search Ads by treatment category
✓
Microsoft Ads (Bing) campaign setup
✓
Local SEO and Google Business Profile
✓
Meta Ads for Instagram and Facebook
✓
TikTok Ads and creator-style creative
✓
Before-and-after creative production direction
✓
Call tracking and booking attribution
✓
Remarketing and client recall campaigns
✓
Review generation routine and reputation monitoring
✓
Treatment landing pages built and tested in-house
✓
Weekly search term review and negative keyword hygiene
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Ads captures the person searching for a treatment today. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta and TikTok build the recognition that makes someone choose you over a cheaper offer. Local SEO supports all three, so each booking costs less over time.

Case Study

Facial Massage & Skincare, Los Angeles, USA

Read the full case study
The Challenge
A Los Angeles facial massage salon needed a steady stream of booked visits in one of the most saturated beauty markets in the country, with a predictable cost per appointment.
What We Did
Four decisions held cost per appointment at $60 in one of the most saturated beauty markets in the US.
✓
Booking Intent Only
✓
Appointments As The Conversion
✓
Qualified Over Cheap
The Result
$60

Achieved through precise targeting and ongoing optimization.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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