Finance & Fintech

Fintech Ads That Pass Review and Scale

Google Ads, Microsoft Ads and Meta Ads built to pass financial services verification and stay live. Structured by product and intent, tracked to funded customers, with SEO in support.

5 Years
Of paid media behind every finance account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with funnel tracking installed

Why Most Finance Campaigns Stall or Get Suspended

Finance and fintech accounts break in ways other categories never see. These eight come up in almost every audit we run.

1
Verification never completed
Google and Meta require financial services verification before many campaigns can run at all. Accounts managed by people who have not been through it get disapprovals, restricted delivery and campaigns that stop mid-flight with no warning.
2
Compliance copy written last
Ad copy and landing pages drafted for conversion, then sent to compliance, then rewritten into something that no longer converts. Doing it in that order costs a month and produces the worst of both.
3
Broad product keywords
Broad match on "loan", "investment" or "crypto" buys expensive clicks from researchers, students, job seekers and users in markets you are not licensed for. Finance CPCs are among the highest anywhere, so this is costly immediately.
4
Research and apply intent mixed
Someone learning how a product works and someone ready to open an account are weeks apart in a category built on trust. Shared campaigns mean the researcher absorbs the budget and the applicant sees a page written for a beginner.
5
Tracking stops at signup
Campaigns optimise toward registrations that never fund, never trade and never renew. Without downstream data flowing back, the platform reliably finds you the cheapest signup and the worst cohort.
6
No trust signals on the page
Paid clicks land on pages with no licence numbers, no named team, no security detail and no clear fee structure. In finance, a page that cannot answer "why should I trust you" cannot convert at any cost per click.
7
One market, one assumption
Licensing, competition and click costs differ enormously between jurisdictions. Treating several markets as one blended average overspends where you are weakest and underspends where you are licensed and competitive.
8
Google is your only channel
Finance clicks on Google are among the most expensive in search. Microsoft Ads reaches the same decision-stage searches on Bing, often for less, and LinkedIn and Meta remarketing keep you in view during a long, cautious decision.

How We Build Financial Acquisition

Six steps, in this order, before and after launch. The plan comes from your licensing, your products and your unit economics, not from a template.

01
Product, Licence & LTV Brief
We map your products, the markets you are licensed in, the value of a funded customer over their lifetime and your acceptable acquisition cost. Every decision that follows is judged against those numbers.
02
Verification & Compliance Groundwork
Financial services verification on every platform, and copy frameworks agreed with compliance before campaigns are built. Campaigns that run uninterrupted beat clever campaigns that get suspended in week three.
03
Keyword & CPC Analysis Per Market
A full table of product, comparison and competitor keywords with real click costs per jurisdiction before anything is spent. Finance CPCs vary several-fold by market; budgets should follow licensing and economics, not an average.
04
Campaign Architecture By Product & Intent
Separate campaigns for research and application intent, per product and per market, each with its own budget and a landing page carrying the licence detail, fees and security information the decision actually requires.
05
Tracking To Funded Customers
Analytics and CRM integration passing funding, activation and retention events back to the platforms, so campaigns optimise toward customers who stay rather than signups that never convert.
06
Channel Expansion & Weekly Review
Once targets hold on Google, proven campaigns move into Microsoft Ads, then into adjacent products and licensed markets. A weekly search term review keeps unlicensed and research traffic out.

What We Run for Finance and Fintech

Every engagement covers the full acquisition stack, not just ad management inside one platform.

✓
Financial services verification on Google and Meta
✓
Google Search Ads by product and intent
✓
Compliance-reviewed ad copy and landing pages
✓
Microsoft Ads (Bing) campaigns with financial verification
✓
SEO and AI search visibility for product pages
✓
Competitor and comparison campaigns
✓
Brand protection campaigns
✓
LinkedIn Ads for B2B and advisory products
✓
Remarketing across a long consideration cycle
✓
Landing pages built and tested in-house
✓
CRM integration and funded-customer attribution
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Ads shows within weeks which products and markets convert. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta and LinkedIn keep you in view during a long decision. SEO supports all three and pulls blended acquisition cost down over time.

Case Study

Mobile App Acquisition, USA, Europe & LatAm

Read the full case study
The Challenge
Selin needed to scale installs across three continents at once while keeping cost per install under control — and make sure the women installing the app actually stayed active in a sensitive health category.
What We Did
Four decisions delivered 8,000 installs across three regions at a 45% lower cost per install.
✓
Localised Per Region
✓
Measured Past The Install
✓
Creative Testing As A Routine
The Result
45%

Lower cost per install (CPI) achieved through continuous optimization and creative testing.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

Arrow
Arrow
How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

Arrow
Arrow
Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

Arrow
Arrow
How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

Arrow
Arrow
How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

Arrow
Arrow

Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

Book Your Call
Or send us your details
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.