Pricing built around your
ad spend,
not our hours

Flat monthly fees for Google Ads, Microsoft Ads, Meta and TikTok — set by your ad spend. Clear SEO plans from $600/mo. No setup fee, no long-term contracts, and we never mark up your ad budget.

Google
Partner
200+
Campaigns managed
90%
Renew past month three
$4M+
Ad spend optimized in 2025

Choose the service
you want pricing for

Paid Search Pricing

Google Ads & Microsoft Ads — Search, Shopping, Performance Max

One flat fee, set by your monthly ad spend. Same senior team and the same service on every tier — you never pay for hours.

Tier
Monthly ad spend
Management fee
Starter
Under $2,000
$500/mo
Starter+
$2,000 – $3,500
$600/mo
Core
$3,500 – $5,000
$700/mo
Growth
$5,000 – $10,000
$800/mo
Scale
$10,000 – $15,000
$1,000/mo
Scale+
$15,000 – $25,000
$1,200/mo
Above $25,000 · Percentage of ad spend
—
$25,000 – $50,000
7% of spend
—
$50,000 – $75,000
6.5% of spend
—
$75,000 – $100,000
6% of spend
—
$100,000+
5% of spend
Direct billing

Your ad budget is separate and paid directly to Google or Microsoft — Kofax never holds or marks it up.

Get my tier recommendation
01

Ad budget separate

You pay Google directly for media. Kofax never holds or marks up your ad spend.

02

No setup fee

No onboarding charge. Your monthly fee starts on the day your campaigns go live - not before.

03

No long-term lock-in

Month-to-month from day one, cancel with 30 days’ notice. You own your accounts and data.

04

Optional
90-day plan · −10%

Available after your first month: prepay 90 days and take 10% off management fees.

Always included

What every engagement includes

✓
Senior team — media buyer +
strategist + designer
✓
~5 clients per buyer — capped
for real attention
✓
Weekly & monthly reporting +
strategy call
✓
Revocable access — your
accounts, your data
✓
Search, Shopping, Performance Max
✓
GA4 / GTM, conversions and product feeds
included

Ad creatives

No extra invoices for design, landing pages or integrations management is the only thing we charge for.

Static
2–5 per month on Starter, scaling up to 20
AI Video
Up to 3 per month from Growth ($800/mo)

Paid Social Pricing

Meta Ads & TikTok Ads — Conversions, Catalog, Retargeting

One flat fee, set by your monthly ad spend. Same senior team and the same service on every tier — you never pay for hours.

Tier
Monthly ad spend
Management fee
Starter
Under $2,000
$500/mo
Starter+
$2,000 – $3,500
$600/mo
Core
$3,500 – $5,000
$700/mo
Growth
$5,000 – $10,000
$800/mo
Scale
$10,000 – $15,000
$1,000/mo
Scale+
$15,000 – $25,000
$1,200/mo
Above $25,000 · Percentage of ad spend
—
$25,000 – $50,000
7% of spend
—
$50,000 – $75,000
6.5% of spend
—
$75,000 – $100,000
6% of spend
—
$100,000+
5% of spend
Direct billing

Your ad budget is separate and paid directly to Meta or TikTok — Kofax never holds or marks it up.

Get my tier recommendation
01

Ad budget separate

You pay Meta or TikTok directly for media. Kofax never holds or marks up your ad spend.

02

No setup fee

No onboarding charge. Your monthly fee starts on the day your campaigns go live - not before.

03

No long-term lock-in

Month-to-month from day one, cancel with 30 days’ notice. You own your accounts and data.

04

Optional
90-day plan · −10%

Available after your first month: prepay 90 days and take 10% off management fees.

Always included

What every engagement includes

✓
Senior team — media buyer +
strategist + designer
✓
~5 clients per buyer — capped
for real attention
✓
Weekly & monthly reporting +
strategy call
✓
Revocable access — your
accounts, your data
✓
Conversion, catalog and retargeting campaigns
✓
GA4 / GTM, Pixel / CAPI and product feeds
included

Ad creatives

No extra invoices for design, landing pages or integrations management is the only thing we charge for.

Static
2–5 per month on Starter, scaling up to 20
AI Video
Up to 3 per month from Growth ($800/mo)
The standard, not an upgrade

Every Kofax engagement includes

PreviousNext
01

Strategy before spend

Competitor and market research before campaigns launch

02

Live in 7 days

Campaigns up and running in 5–7 business days, every time

03

Tracking we install

GA4, GTM, Pixel / CAPI and product feeds included

Multi-channel offer
2 weeks
free
free
Running more than one channel?

One team. Every channel working together.

Work with us on two or more channels and after your first paid month we add two weeks of management at no cost. Each channel is priced by its own table above.

✓
Unified cross-channel strategy
✓
One senior team across every channel
✓
One monthly strategy call
✓
Cross-platform insights
Plan my multi-channel setup
No fine print

How our
pricing works

A model built to keep our incentives aligned with yours

01

Flat monthly fee, not hourly

You pay the same whether we spend 20 hours or 60. We bill for outcomes, not effort.

02

Set by your ad spend

More spend means more campaigns, testing and optimization. The service stays the same.

03

No percentage games below $25K

Flat fees up to $25,000/mo. Above that, 7% scales down to 5%.

04

You only pay
from launch day

No setup fee or dormant-account billing. Your fee starts when campaigns go live.

No fine print

What's included and what's not

A model built to keep our incentives aligned with yours

Included in every plan

✓
Campaign strategy, setup and ongoing optimization
✓
GA4, GTM, Pixel / Conversions API tracking
✓
Ad copywriting and audience research
✓
2–5 static creatives/mo on Starter; up to 20 as you grow
✓
Up to 3 AI videos/mo from Growth ($800)
✓
Weekly & monthly reports + strategy call
What you pay separately

Only your ad spend

Paid directly to Google, Microsoft, Meta or TikTok. We never hold it or mark it up.

That’s it. No setup fee, no hidden fees, no extra invoices for design or reporting.

Compare the real cost

What you’re actually paying for

Factor
Kofax
In-house hire
Freelancer
Big agency
Monthly cost
$1,000
$5,000–$8,000 + benefits
$1,000–$2,500
$2,000–$5,000+
Setup time
7 days
6–12 weeks
2–4 weeks
4–8 weeks
Setup fee
None
Hiring costs
Sometimes
Often
Certifications
Google Partner
Variable
Variable
Yes
Multi-channel
Google, Microsoft, Meta, TikTok, SEO
Usually one
Usually one
Yes
Tracking included
✓
Their job
Sometimes
✓
Creatives included
✓ Static + AI video
Needs a designer
Rarely
Extra fee
Lock-in
None — month-to-month
Salary commitment
Project-based
Usually 6–12 months

Kofax cost shown for a typical account. Your exact fee depends on your ad spend — see the table above.

Proof before promises

What our pricing has delivered

200+
campaigns managed across
paid search and social
$4M+
ad spend optimized during 2025
90%
of clients renew past month three
See all case studies
Your first month

What you get
in the first 30 days

1
Days 1–3

Discovery & audit

Kickoff, account access, tracking audit, competitor and keyword research.

2
Days 4–5

Strategy & architecture

Campaign structure, audiences and creatives planned for approval.

3
Days 6–7

Build & launch

Campaigns live. Tracking installed. Billing starts today.

4
Days 8–14

Early optimization

Daily monitoring, bid adjustments and first weekly report.

5
Days 15–30

Scale

New tests, first monthly report and strategy call.

Faq

Common Questions
How much should I spend on ads to make working with an agency worth it?

A working baseline is roughly $1,500–$3,000/mo on ad spend per channel. Below that, you don't have enough data for an agency to optimize effectively in a reasonable timeframe. We'll tell you honestly if your ad budget is too small to justify hiring us — and what to do instead.

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Why do you charge a flat fee instead of a percentage of ad spend?

Most agencies take 15–20% of your ad spend, which incentivizes them to recommend more spend, not better spend. Flat retainers keep our incentives aligned with your CPA target. We switch to a performance-aligned model only at the enterprise tier ($50K+/mo per channel) where workload genuinely scales with spend.

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What happens if I want to add a channel mid-engagement?

Channels can be added at any time. You'll pay the difference between your current package and the bundled price — no setup fees, no penalties.

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Do you require a long-term contract?

No. Every engagement is month-to-month. You can pause or cancel with 30 days' notice. We earn the renewal through results, not contracts.

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What's your refund policy?

We don't offer refunds on completed work, but if you're unhappy in the first 30 days, we'll work to resolve it or part ways amicably. 90% of our clients renew past month three — that's the number we use to judge whether we're doing the job.

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Is the ad spend included in your fee?

No — ad spend is paid directly to Google, Meta, TikTok or Microsoft from your card. Our fee covers strategy, setup, optimization, creative and reporting. You always control and own the ad budget directly.

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Will I own the ad accounts?

Yes — always. We run campaigns from your accounts under your billing. If our engagement ends, your accounts stay intact and yours, with full historical data.

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Do you work with my existing tools (HubSpot, Salesforce, Klaviyo, etc.)?

Yes. Standard CRM integrations are included; advanced custom integrations are quoted separately. We'll tell you upfront what's standard and what's custom.

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Can I see a sample monthly report before signing?

Yes — we'll send a sanitized example on request. The reporting is one of the things we're proudest of.

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What if my campaigns underperform?

Every engagement has a documented CPA or ROAS target set in the first 30 days. If we miss it consistently after the optimization period (typically days 60–90), you can downgrade your tier, switch channels, or end the engagement. No penalties.

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Not sure which tier fits? Talk to us!

Tell us your monthly ad budget and your industry. We'll come back within 72 hours with a tier recommendation and a custom proposal – including a free account audit if you have existing campaigns running.