Education

Student Recruitment Ads That Fill Intakes

Google Ads, Microsoft Ads and Meta Ads planned around your intake calendar. Campaigns split by programme and decision stage, every enquiry tracked to enrolment, with SEO in support.

5 Years
Of paid media behind every education account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with enquiry tracking installed

Why Most Education Campaigns Miss Their Intake

Schools, course providers and tutoring businesses lose budget in the same eight places. Each one shows up in the search terms report and the enquiry log inside a fortnight.

1
Broad programme keywords
Broad match on a subject or "courses" buys clicks from people looking for free material, job listings, past papers and programmes in other countries. Education search is dominated by research intent, and unmanaged broad match pays for every bit of it.
2
Free and paid intent mixed
"Free", "pdf", "syllabus" and "how to" searches sit beside genuine enrolment intent in the same campaign. One budget serves two audiences, and the one that will never pay tuition takes the larger share.
3
Campaigns ignore the intake calendar
Budget runs flat all year while enrolment decisions cluster in a few weeks. Spend is wasted in the quiet months and runs out precisely when the enquiries that actually convert are being made.
4
Parent and student searches treated alike
The person searching and the person paying are often different people with different questions. One landing page written for one of them loses the other, and nobody can tell from the reporting which was lost.
5
Ads that only catch the last search
Families research a course for months, but most budgets only pay for the final search. Meta and TikTok reach students and parents early, Microsoft Ads covers Bing searches, and remarketing keeps your programme in view until the application.
6
Enquiries with no follow-up sequence
An enquiry arrives, an auto-reply goes out, and nothing else happens until someone runs a list a fortnight later. In a decision that takes weeks, the institution that follows up properly enrols the student.
7
Tracking stops at the enquiry
Campaigns optimise toward form fills rather than enrolments, so the platform finds the cheapest enquiry rather than the applicant who actually starts and pays.
8
Cost per enrolment never calculated
Budget is judged on cost per lead while the only number that matters is cost per enrolled student against the tuition that student brings. Without it, expensive programmes are underfunded and cheap ones are oversold.

How We Build Enrolments

Six steps, in this order, before and after launch. The plan comes from your programme mix and your intake calendar, not from a template.

01
Programme & Intake Brief
We map every programme you recruit for, the tuition and margin behind each, your intake deadlines and the length of the decision cycle. Every decision that follows answers to cost per enrolled student.
02
Keyword & CPC Analysis Per Programme
A full table of programme, subject and location keywords with real click costs before anything is spent, separated by research intent and enrolment intent, because they are not the same purchase.
03
Meta, TikTok & Microsoft Ads
Meta and TikTok reach students and parents while they are still choosing. Proven Google campaigns are imported into Microsoft Ads, and remarketing follows the enquiry through the research cycle.
04
Campaign Architecture By Programme & Stage
Separate campaigns per programme and per decision stage, with free-material queries excluded, and pages written for whoever is actually searching, student or parent, not an average of both.
05
Enquiry Tracking To Enrolment
Call tracking, form tracking and CRM integration, so every enquiry traces back to its keyword and forward to whether it became an enrolled student. Budget then follows enrolments, not enquiry count.
06
Intake Pacing & Weekly Review
Budget paced against your intake calendar rather than spread flat, search terms reviewed weekly, and spend moved toward the programmes with the best cost per enrolment.

What We Run for Education Providers

Every engagement covers the full enrolment stack, not just ad management inside one platform.

✓
Google Search Ads by programme and decision stage
✓
Microsoft Ads (Bing) campaign setup
✓
Comparison and career-outcome landing pages
✓
SEO and AI search visibility for programme pages
✓
Lead form campaigns on Meta and Google
✓
Meta Ads for parent and student audiences
✓
TikTok Ads for student recruitment
✓
Remarketing across the research cycle
✓
Open day and prospectus lead campaigns
✓
Programme landing pages built and tested in-house
✓
CRM integration and cost-per-enrolment reporting
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Ads captures the enquiry in the weeks when an intake is decided. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta and TikTok reach students and parents long before they search. SEO supports all three, so each intake starts with pipeline you did not buy twice.

Case Study

Online Language School, Ukraine

Read the full case study
The Challenge
An online English school needed to know which channel could actually scale before committing budget to it — and to bring cost per enquiry down in a category where every school bids on the same terms.
What We Did
Four decisions cut cost per enquiry by 60% and found the channel worth scaling.
✓
Test Channels, Then Commit
✓
Consolidate Behind The Winner
✓
Segment By Course Intent
The Result
60%

CPA reduction achieved after prioritizing and optimizing Google Search campaigns.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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