Healthcare Ads That Book Appointments

Google Ads, Microsoft Ads and Meta Ads built to pass healthcare ad policy. Campaigns split by service line, every enquiry tracked to a booked appointment, with local SEO in support.

18.56%

Conversion rate in our strongest published healthcare campaign

$44

Cost per qualified enquiry achieved in that account

Qualified enquiries generated in a 44-day reporting period

Why Most Healthcare Campaigns Burn Budget

The failure modes in medical and clinic accounts are specific and repeatable. Every one of them is visible in the search terms report and the intake log within a fortnight.

Broad service keywords

Broad match on service terms sends expensive clicks to students, symptom researchers and people well outside your catchment. In healthcare, where clicks are priced against high patient value, a week of unmanaged broad match can outspend a month of proper management.

Symptom and booking intent mixed

Someone researching a condition and someone ready to book an appointment are not the same person. When both share one campaign, one budget and one landing page, the researcher absorbs the spend and the patient gets a generic homepage.

Ad policy handled by guesswork

Healthcare sits under the tightest ad policy constraints on every platform. Accounts run by people who have not worked in restricted categories get disapprovals, suspended assets and campaigns that stop mid-month with no warning.

Google is your only channel

The whole budget sits in Google, where medical clicks cost the most. Microsoft Ads reaches the same searches on Bing, often for less, and Meta brings back visitors where policy permits. One channel means paying top price for every patient.

Tracking stops at the form

Campaigns optimise toward enquiries that never become appointments. Without practice-management data flowing back, the platform learns to find you the cheapest email address rather than the patient who attends.

Nobody answers fast enough

Enquiries arrive as a form, a call and a chat, then wait for someone between patients. A person with a live health concern contacts three clinics; the one that replies within minutes books the appointment.

One page for every service line

Ads for four different specialities land on the same overview page with no named clinician, no pricing guidance and no visible next step. The click is paid for at healthcare rates; the booking never happens.

Service value never measured

Without knowing what each service line is worth over a patient lifetime, budget flows to the cheapest conversions instead of the treatments that sustain the practice.

How We Build Patient Acquisition

Six steps, in this order, before and after launch. Structure comes from your service lines and your capacity, not from a template.

Service Line & Patient Value Brief

We map every service you offer, its value over a patient lifetime, your catchment per location, and how many new patients your schedule can absorb. Every structural decision that follows answers to those numbers.

Search Volume & CPC Analysis

A full table of service, condition and location keywords with real costs per click before anything is spent. Healthcare CPCs vary several-fold between specialities and cities; budgets should reflect that.

Compliance-Safe Campaign Build

Copy, keywords and landing pages reviewed against platform policy for restricted categories before launch. Campaigns that run uninterrupted beat clever campaigns that get disapproved in week three.

Microsoft Ads & Meta Ads

Once Google campaigns prove which services convert, we import them into Microsoft Ads, where the same searches often cost less. Meta Ads run where policy permits, with compliance-safe creative for each clinic.

Tracking To Booked Appointments

Call tracking, form tracking and practice-management integration, so campaigns can see which keyword produced an attended appointment. This is the single biggest lever in healthcare accounts.

Weekly Optimisation & Scale

Search terms reviewed weekly, symptom-research queries excluded, and budget shifted toward the service lines with the best cost per booked patient. Once that holds, we expand into adjacent services and locations.

What We Run for Healthcare Providers

Every engagement covers the full acquisition stack, not just ad management inside one platform.

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Google Search Ads by service line

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Microsoft Ads (Bing) campaign setup

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Local SEO and Google Business Profile per clinic

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Compliance review for restricted ad categories

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Landing pages per service line

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Condition and treatment ad copy

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Meta Ads where policy permits

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Remarketing across Google and Meta

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Call tracking and appointment attribution

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Practice-management and CRM integration

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Weekly search term review and negative keyword hygiene

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Monthly strategy call and live reporting dashboard

Case Study

Psychotherapy Practice, Chicago, USA

Read the full case study

The Challenge

The practice needed to attract clients who were ready to book therapy sessions — not browse, not research, but book.  The target audience was adults in Chicago actively searching for psychotherapy, counselling, and mental health support. Every click had to be earned from high-intent, service-ready searches.

What We Did

Four decisions drove the difference between wasted spend and consistent, qualified leads.

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Smart Geo-Segmentation

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Intent-Driven Filtering

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Bulletproof Tracking First

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.