Travel & Hospitality

Hotel & Travel Ads That Win Direct Bookings

Google Hotel Ads, Microsoft Ads and Meta Ads priced against the OTA commission you would otherwise pay. Every booking tracked to revenue, with local SEO in support.

5 Years
Of paid media behind every hospitality account we run
$4M+
Ad spend optimised in 2025 as a certified Google Partner
7 Days
From brief to live campaigns with booking tracking installed

Why Hospitality Budgets Go to the OTAs

Hotels, restaurants and tour operators lose margin in the same eight places. Every one of them is visible in the booking data and the search terms report within a fortnight.

1
OTAs outbid you on your own name
Booking platforms bid aggressively on your property name and win the click you already earned, then charge you commission for the guest. Without a branded campaign holding that slot, you pay fifteen per cent for traffic that was searching specifically for you.
2
Broad destination keywords
Broad match on a city or "hotels" buys clicks from people browsing a trip eighteen months away, comparing prices across continents, or looking for something you do not sell. Travel search is mostly dreaming, and unmanaged broad match pays for all of it.
3
No Hotel Ads or rate parity
Google Hotel Ads place your direct rate beside every OTA at the exact moment of comparison. Properties that never set it up, or that show a worse rate than the platforms, lose the booking on the one screen where they could have won it.
4
Google is your only channel
The whole budget sits in Google while OTAs outbid you on your own brand. Microsoft Ads reaches the same travel searches on Bing, often for less, and Meta brings back guests who looked at a room and left. One channel means renting every booking at top price.
5
Seasonality ignored
Budget runs flat while demand swings with season, events and school holidays. Spend sits idle in shoulder months and runs dry exactly in the booking window that fills your best weeks.
6
Creative that shows the lobby
Social in this category sells the view, the plate, the morning light. Stock-style exteriors and amenity lists lose to phone-shot content that makes someone picture themselves there.
7
Booking engine breaks the journey
The ad promises a rate and the booking engine loads slowly, asks for details in the wrong order, or shows a different price. The click is paid for; the reservation is completed on an OTA ten seconds later.
8
No tracking to revenue per stay
Campaigns optimise toward booking count rather than value, so budget flows to one-night bargain stays instead of the long stays and high-covers that actually carry the season.

How We Build Direct Bookings

Six steps, in this order, before and after launch. The plan comes from your occupancy pattern and your rate strategy, not from a template.

01
Occupancy, Rate & Commission Brief
We map your seasonality, your average rate and length of stay, your current OTA mix and what that commission actually costs you. Every decision that follows is judged against margin per booking, not booking volume.
02
Destination & Property Keyword Analysis
A full table of destination, property-type and intent keywords with real click costs before anything is spent, so budget goes to the searches that book rather than the ones that browse.
03
Microsoft Ads & Meta Ads
Proven Google campaigns are imported into Microsoft Ads, where travel searches often cost less. Meta Ads show the property to people planning a trip and bring back guests who abandoned a booking.
04
Brand Defence & Google Hotel Ads
A branded campaign to take back the clicks OTAs are buying on your name, and Hotel Ads showing your direct rate at the moment of comparison, with rate parity checked, because the placement only works if the price does.
05
Booking Tracking & Revenue Attribution
Booking engine events, call tracking and revenue values wired in before launch, so campaigns optimise toward value per stay rather than reservation count.
06
Seasonal Pacing & Weekly Review
Budget paced against your real demand curve and booking windows, search terms reviewed weekly, and spend shifted toward the segments producing the best margin per booking.

What We Run for Hospitality Businesses

Every engagement covers the full direct-booking stack, not just ad management inside one platform.

✓
Brand defence campaigns against OTA bidding
✓
Google Hotel Ads setup and management
✓
Google Search Ads by destination and intent
✓
Microsoft Ads (Bing) campaign setup
✓
Local SEO and Google Business Profile
✓
Review generation routine and reputation monitoring
✓
Meta and TikTok Ads with property-led creative
✓
Remarketing to abandoned bookings
✓
Booking engine tracking and revenue attribution
✓
Offer and package landing pages built in-house
✓
Seasonal budget pacing and weekly search term review
✓
Monthly strategy call and live reporting dashboard

Why Google, Microsoft and Meta together?

Google Hotel Ads and Search win the booking at the moment of decision. Microsoft Ads reaches the same searches on Bing, often at a lower cost per click. Meta carries the images that make someone pick your property. Local SEO supports all three, so more occupancy arrives without commission attached.

Case Study

Dance Studio, New York, booking-led leisure business

Read the full case study
The Challenge
A dance studio in New York needed a steady flow of students signing up for classes, in a category where every competitor is bidding on the same handful of local searches. The cost per lead had to stay efficient while visibility grew.
What We Did
Four decisions kept lead cost at $39 in one of the most competitive local markets in the US.
✓
Built Around Sign-Up Intent
✓
Tight Geo-Targeting
✓
Tracking On The Lead, Not The Click
The Result
$39

Cost per lead achieved through precise targeting and ongoing optimization.

Your Business Should Appear in AI Search

Not Just Google

Search is shifting to AI platforms like ChatGPT and Perplexity. To get recommended, your business needs strong web authority, structured content, and solid trust signals — not just ad spend.

What we do for AI visibility

We ensure your business is recommended by AI, not just ranked. We optimize your Google Business Profile, structure your content for AI extraction, align your brand signals across platforms, and build trusted review signals. You win the calls before customers even hit a traditional search bar.

Faq

Frequently Asked Questions
Do you operate officially?

Yes, we sign a contract before starting work. It outlines all collaboration terms so you can be confident in your guarantees — ensuring security for both parties.

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How does payment work?

At the start, payment is made upfront. However, from the second month onwards, we offer the option to split it into two installments.

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Are there any additional costs?

They might be needed if, for example, extra creatives or website adjustments are required to improve ad performance. But don’t worry — we always discuss any additional costs in advance.

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How do I choose the best service?

We analyze your project, competitors, and goals to determine the most effective promotion strategy tailored to your business.

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How do we track results?

We provide regular reports — usually weekly or even twice a week at the start. We track key metrics like lead volume, cost per lead, and ad profitability (ROI, ROAS), ensuring full transparency.

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Book a Free Strategy Call

30 minutes. No commitment. We review your setup and show you what we would fix.

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