01
High-Intent Google Search Campaigns
We built Google Search campaigns around high-intent, location-specific keywords, allowing us to reach users already looking to book.
Facial Massage Salon
Kofax Agency managed Google Ads campaigns for a facial massage salon in Los Angeles, focusing on attracting high-intent local clients actively searching for skincare, facial massage, and relaxation services. The project included full Google Ads account setup, advanced conversion tracking, and continuous optimization to ensure a stable flow of booked appointments. The primary objective was to increase the number of booked visits while maintaining a predictable cost per lead in a highly competitive local beauty market.
Challenge
- Competing in a saturated beauty and wellness market
- Reaching users with immediate booking intent
- Prioritizing qualified appointments over general inquiries
- Keeping cost per appointment stable as competition increased
- Building accurate conversion tracking for real service-booking visibility
Solution
02
Advanced Conversion Tracking Setup
Using Google Tag Manager and Google Analytics, we implemented precise tracking for appointment bookings and key user actions to accurately measure campaign effectiveness.
03
Ongoing Campaign Optimization
We refined keywords, ad messaging, bidding strategy, and budget allocation to improve lead quality, increase efficiency, and keep acquisition costs under control.
Results
.
$60 Cost per Appointment
Achieved through precise targeting and ongoing optimization.
4.21% Conversion Rate
Reflecting strong alignment between ads, keywords, and landing pages.
14 Qualified Monthly Leads
Generated through a combination of search demand capture and local campaign execution
