01
Local Search Campaign Setup
We built Google Search campaigns focused on high-intent, location-based keywords related to gutter repair and seamless gutter installation across Los Angeles and Orange County.
Gutter Repair Contractor
Kofax Agency managed Google Ads campaigns for a roofing and gutter repair contractor in Southern California, with a strong focus on driving high-intent local traffic for gutter repair and seamless installation services. The project included full Google Ads account setup, targeted Search campaign launches, and ongoing optimization aimed at homeowners actively searching for services in Los Angeles, Huntington Beach, and Orange County. The primary objective was to increase qualified service requests while maintaining a predictable and sustainable cost per lead.
Challenge
The contractor needed a steady flow of local service leads in a highly competitive home services market. The key challenges included:
- High competition for gutter and roofing-related keywords
- Attracting homeowners ready to request quotes or inspections
- Managing cost per lead in a local services niche
- Ensuring accurate tracking of calls and form submissions
- Improving conversion rate from paid traffic
Solution
02
Conversion Tracking & Analytics Integration
Using Google Tag Manager and Google Analytics, we implemented reliable tracking for phone calls and form submissions to accurately measure lead quality and campaign performance.
03
Ongoing Campaign Optimization
Through continuous Google Ads account management, we optimized bids, ad copy, keyword structure, and negative keywords to improve conversion rates and reduce wasted ad spend.
Results
The optimized Google Ads strategy delivered strong performance and consistent lead generation.
$200 Cost per Lead
Achieved through precise targeting and ongoing optimization.
6% Conversion Rate
Reflecting strong alignment between ads, keywords, and user intent.
31.25%
Peak click-through rate (CTR) recorded for high-intent "gutter repair service" search terms.
