01
Multi-Channel Google Ads Strategy
We structured and managed Search, Shopping, and Display campaigns to cover both intent-driven searches and visual product discovery across Google’s ecosystem.
Luxury Jewelry
Kofax Agency managed Google Ads campaigns for a luxury jewelry brand in the United States, focusing on driving high-intent traffic to the e-commerce store and improving overall conversion performance. The brand offered premium collections, including rings, necklaces, and bracelets, which required a carefully structured advertising approach aligned with high-value purchasing behavior. The strategy combined Google Search, Shopping, and Display campaigns to capture demand across multiple stages of the customer journey.
Challenge
The brand needed to scale online sales while maintaining profitability in a highly competitive luxury e-commerce market. The main challenges included:
- Attracting high-intent buyers for premium jewelry products
- Managing large advertising budgets efficiently
- Highlighting best-selling and seasonal collections
- Optimizing product feed quality for Shopping campaigns
- Maintaining strong ROAS while scaling traffic
Solution
02
Merchant Center Feed Optimization
Product feeds were optimized in Google Merchant Center by adding attributes such as sale_price, custom labels, and collection-based segmentation. This allowed us to promote seasonal offers and highlight top-performing products more effectively.
03
Continuous Campaign Management & Optimization
Through ongoing campaign management, we optimized bids, creatives, product groupings, and budgets to improve conversion rates and maximize return on ad spend.
Results
The optimized Google Ads strategy delivered strong performance at scale.
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$50,000
Total ad spend managed across Search, Shopping, and Display campaigns.
$101,000
Total revenue generated across all campaigns, driven by consistent high-intent traffic to key product collections.
200.45%
Actual return on ad spend (ROAS) achieved while scaling the e-commerce setup and running seasonal promotions.
