01
Multi-Channel Testing Strategy
We tested several campaign types, including Google Search, Performance Max, YouTube, and remarketing campaigns, to evaluate performance across different stages of the funnel.
Language Courses
Kofax Agency managed and optimized a lead generation campaign for a bakery franchise in Ukraine, focused on attracting high-quality franchise applicants. The project initially included Google Search and YouTube campaigns, with the goal of identifying the most effective channel for scalable franchise growth. Through rapid testing and data-driven optimization, the strategy evolved toward a video-first acquisition model, positioning YouTube as the primary driver of high-intent franchise leads.
Challenge
The client needed to scale student acquisition while keeping cost per lead under control. The main challenges included:
- Identifying the most effective advertising channel among multiple options
- Maintaining lead quality while increasing lead volume
- Reducing CPA in a competitive education niche
- Understanding which campaigns delivered the best ROI
- Ensuring accurate tracking and attribution
Solution
02
Search-Focused Optimization
After analyzing performance data, we identified Google Search campaigns as the most effective channel. We optimized keywords, match types, ad copy, and bidding strategies to capture high-intent users actively searching for English courses.
03
Tracking & Performance Optimization
Using Google Tag Manager and Google Analytics 4, we ensured accurate conversion tracking, deep performance insights, and continuous optimization based on real campaign data.
Results
The refined Search-focused strategy delivered strong, measurable improvements in campaign efficiency.
60%
CPA reduction achieved after prioritizing and optimizing Google Search campaigns.
14.07%
Peak click-through rate (CTR) achieved in specialized tutor-focused search segments, proving high ad relevance and audience intent.
245
Total qualified student inquiries generated, establishing Google Search as the most scalable and cost-efficient acquisition channel.
