01
Global App Campaign Setup
We launched and managed Google App Campaigns across multiple regions, including the USA, Italy, Germany, and Latin America, using localized targeting and performance-based bidding strategies.
Mobile App Campaings
Kofax Agency planned, launched, and optimized global Google App Campaigns for Selin, a women’s health mobile application focused on smart and reliable cycle tracking. The goal was to scale app installs and active users across multiple international markets while maintaining cost efficiency and long-term user growth. Campaigns were launched across key regions including the USA, Europe, and Latin America, allowing the app to reach a diverse global audience with localized targeting and performance-driven optimization.
Challenge
The client needed to rapidly scale app installs worldwide while ensuring users remained highly relevant and active after installation. The main challenges included:
- Launching campaigns across multiple countries and regions simultaneously
- Controlling cost per install (CPI) at scale
- Reaching the right audience within a sensitive women’s health niche
- Measuring post-install performance and active user behavior
- Continuously optimizing creatives and targeting for sustainable growth
Solution
02
Creative & Audience Optimization
Through continuous creative testing and refinement of audience signals, we ensured the app reached women actively searching for a cycle-tracking and health management solution.
03
Performance Tracking & Optimization
Using Firebase, Google Analytics 4, and Google Tag Manager, we tracked installs, active users, and in-app behavior -enabling data-driven optimization and continuous performance improvement.
Results
The global app campaigns delivered strong growth in both installs and active users.
45%
Lower cost per install (CPI) achieved through continuous optimization and creative testing.
12.8%
High average interaction rate across global campaigns, reflecting strong creative performance and audience engagement.
8k
Total app installations achieved within the reporting period, driven by optimized scaling across international markets.
