01
Local Search-Focused Campaign Structure
We built Google Search campaigns around high-intent, service-based, and location-specific keywords related to psychotherapy and counseling services in Chicago.
Psychotherapy
Kofax Agency managed Google Ads campaigns for a psychotherapy and mental health practice in Chicago, focusing on generating high-intent leads and increasing therapy appointment requests. The project included full Google Ads account setup, local Search campaign development, and ongoing optimization to attract users actively searching for psychotherapy and counseling services. The primary objective was to deliver a consistent flow of qualified inquiries while maintaining an efficient cost per lead in a sensitive and highly competitive healthcare niche.
Challenge
The practice needed to attract clients who were ready to book therapy sessions while carefully controlling ad spend and lead quality. The key challenges included:
- High competition for psychotherapy and counseling-related keywords
- Ensuring leads were relevant and ready to schedule appointments
- Managing cost per lead in a healthcare-focused niche
- Filtering out low-intent or irrelevant search queries
- Implementing reliable tracking for calls and form submissions
Solution
02
Google Ads Audit & Optimization
An initial audit was conducted to identify inefficiencies, followed by continuous optimization of bids, ad copy, keyword match types, and negative keywords to improve lead quality.
03
Conversion Tracking & Analytics Integration
Using Google Tag Manager and Google Analytics, we implemented accurate tracking for form submissions and phone calls, ensuring clear visibility into campaign performance and lead quality.
Results
The optimized Google Ads strategy delivered strong performance in both efficiency and lead quality.
$45
Cost per lead achieved through precise targeting and ongoing optimization.
18.56%
Exceptional conversion rate achieved in targeted local campaigns (Rogers Park), reflecting high ad relevance and user intent.
89
Total qualified therapy inquiries generated within the reporting period, proving the setup’s scalability and stability.
