01
Google Ads Strategy & Testing Framework
We developed and implemented new campaign structures and testing approaches to identify the most efficient keywords, ad messaging, and bidding strategies.
Leak Detection
Kofax Agency managed and optimized a Google Ads project for a leak detection and water damage repair company in Germany. The primary objective was to maximize high-intent service requests while improving cost efficiency and building a scalable advertising foundation. The project focused on testing new strategies, implementing proper tracking, and using remarketing to re-engage potential customers who had shown interest but did not convert immediately.
Challenge
The client needed to increase the volume of qualified service requests in a competitive local services niche. The main challenges included:
- High competition and rising CPC in local search
- Reaching users with urgent, high-intent service needs
- Lack of structured tracking and clear performance data
- Recovering lost conversions from non-converting visitors
- Building a foundation for long-term campaign scaling
Solution
02
Custom Audiences & Remarketing Strategy
Custom audience segmentation and remarketing campaigns were launched to re-engage users who had previously interacted with the website but did not submit a service request.
03
Conversion Tracking & Performance Optimization
Accurate conversion tracking was set up using Google Analytics, enabling data-driven optimization and better control over campaign performance.
Results
The optimized strategy delivered strong early results and established a reliable base for future growth.
25%
CPC reduction achieved through improved targeting and ongoing optimization.
49.81%
Exceptional conversion rate achieved in high-intent competitor search segments through precise audience segmentation and custom targeting.
702
Total qualified leads generated in under a month, establishing a robust and scalable foundation for continued international growth.
