01
Full Google Ads Account Setup
We built and structured the Google Ads account from scratch, focusing on location-based targeting for New York and high-intent search keywords related to dancing lessons.
Dancing Lessons
Kofax Agency managed Google Ads campaigns for a dancing lessons studio in New York, focusing on attracting local students and increasing class sign-ups. The project included full Google Ads account setup, precise geo-targeting, and reliable conversion tracking to ensure high-quality lead generation. The main objective was to increase visibility in a competitive local market while keeping cost per lead efficient and maintaining strong conversion rates.
Challenge
The client needed to generate a consistent flow of high-quality leads from a local audience while controlling advertising costs. The main challenges included:
- Competing in a crowded local search market
- Attracting users with strong intent to sign up for dance lessons
- Keeping cost per lead within an acceptable range
- Ensuring accurate conversion tracking and reporting
- Continuously optimizing campaigns for better performance
Solution
02
Conversion Tracking & Analytics Integration
Using Google Tag Manager and Google Analytics, we implemented accurate conversion tracking to measure lead submissions and evaluate campaign effectiveness.
03
Ongoing Campaign Optimization
Through continuous Google Ads account management, we optimized keywords, ad copy, bidding strategies, and budgets to improve lead quality and maximize return on ad spend.
Results
The optimized Google Ads strategy delivered strong and measurable performance for the dancing studio.
$39
Cost per lead achieved through precise targeting and ongoing optimization.
4.58%
Conversion rate, reflecting strong ad relevance and landing page alignment.
10.8%
Exceptional click-through rate, demonstrating high ad relevance and audience intent in the New York market.
