Full data control
Optimize without breaking the primary feed You can adjust critical product attributes safely, without risking feed integrity or development dependencies.
Supplemental Feeds for Merchant Center
A Supplemental Feed is an additional feed in Google Merchant Center that allows you to enhance, override, and optimize product data without modifying the primary feed. We use supplemental feeds to gain full control over product attributes, improve performance in Google Shopping and Performance Max, and scale eCommerce advertising efficiently.
Contact usSupplemental feeds work as a layer on top of the primary feed, allowing changes to titles, descriptions, custom labels, product types, pricing logic, and other attributes without touching the CMS or store backend.
How We Use
Supplemental Feed
in Projects
Title & description optimization
Rewriting product titles and descriptions for search intent without changing the store catalog.
Custom labels for Google Ads
Adding and managing custom labels (margin tiers, bestsellers, seasonality, ROAS groups).
Product segmentation
Structuring products by category, brand, price range, or business logic.
Promotions & seasonal campaigns
Temporary feed adjustments for sales, discounts, and promotional periods.
Feed error & policy fixes
Correcting attributes to resolve disapproved products and policy issues.
Scaling & international expansion
Preparing feeds for multi-country, multi-language, and large product catalogs.
Why Work
With Us
We treat supplemental feeds as a profit optimization tool.
Our expertise in Google Ads, Merchant Center, Performance Max, and feed architecture allows us to build feed systems that are easy to test, scale, and optimize around real business goals.
