01
Performance-Driven Campaign Strategy
We developed a structured Google Ads strategy aligned with the client’s product range and U.S. market demand, focusing on conversion efficiency and long-term scalability.
Auto Tint
Kofax Agency managed Google Ads campaigns for RockroseFilm, a company with over 30 years of experience in automotive and architectural window tinting. The objective was to expand the brand’s online presence in the U.S. market, drive direct e-commerce sales, and increase awareness of their high-quality, durable, and eco-friendly tint films. The strategy focused on scalable, conversion-driven campaign types designed to efficiently reach both automotive and architectural audiences while maintaining profitability.
Challenge
The client needed to grow online sales in a competitive e-commerce niche while maintaining strong performance metrics. The main challenges included:
- Scaling revenue without sacrificing ROAS
- Reaching the right audience for automotive and architectural tint products
- Improving conversion rate on paid traffic
- Managing performance across multiple automated campaign types
- Ensuring accurate tracking and attribution for data-driven decisions
Solution
02
Performance Max & Smart Shopping Campaigns
Google Performance Max and Smart Shopping campaigns were launched and optimized to leverage automation and machine learning, capturing demand across Search, Display, YouTube, and Shopping placements.
03
Tracking, Analytics & Continuous Optimization
Using Google Analytics 4 and Google Tag Manager, we ensured accurate conversion tracking and continuously optimized bids, creatives, and budgets to improve ROAS and conversion rates.
Results
The optimized Google Ads strategy delivered strong improvements in both revenue efficiency and conversion performance.
200% → 500%
ROAS Lower cost per install (CPI) achieved through continuous optimization and creative testing.
1.5% → 4%
Improved Conversion Rate through better targeting, campaign structure, and ongoing optimization.
8,670$
Total revenue generated in a single month through optimized Performance Max campaigns.
