01
High-Intent Google Search Campaigns
We built a Google Ads account focused on high-intent local search terms related to bridal gowns, fittings, and wedding dress boutiques in Vancouver.
Bridal Boutique
Kofax Agency managed Google Ads campaigns for a bridal boutique in Vancouver, focusing on driving high-intent brides-to-be to book showroom appointments. The project included full Google Ads account setup, advanced conversion tracking, and ongoing optimization to compete effectively in a premium local market. The primary goal was to maximize booked appointments while keeping cost per appointment under control and eliminating wasted ad spend.
Challenge
The boutique operated in a highly competitive bridal market where visibility and lead quality were critical. The main challenges included:
- Attracting brides actively looking to book fittings
- Competing with other premium bridal boutiques in Vancouver
- Reducing wasted spend on low-intent search queries
- Accurately tracking appointment bookings
- Maintaining a sustainable cost per appointment
Solution
02
Advanced Conversion Tracking Setup
Using Google Tag Manager and Google Analytics, we implemented detailed tracking for appointment bookings and key user actions to ensure clear visibility into campaign performance.
03
Ongoing Campaign Optimization
Through continuous Google Ads account management, we optimized keywords, ad groups, bidding strategies, and budgets to increase appointment volume and overall efficiency.
Results
The optimized local campaigns delivered consistent appointment bookings at a competitive cost.
CA$50
Cost per booked appointment achieved through precise targeting and continuous optimization.
2.88%
Conversion rate achieved for high-intent Search campaigns, driving brides directly into the booking flow
217
Total qualified conversion actions generated, significantly strengthening the brand's local market presence.
