01
Performance-Focused Campaign Strategy
We conducted a marketing audit and developed a performance-driven strategy tailored to BlueprintCoC’s target audience and digital product positioning.
Digital Products
Kofax Agency helped BlueprintCoC scale online sales and expand its global brand presence by launching and optimizing Google Ads campaigns for premium digital products. BlueprintCoC operates a Shopify-based e-commerce store offering high-end digital resources tailored for competitive gamers and professional players. The primary objective was to improve conversion efficiency, reduce cost per purchase, and significantly increase ROAS while maintaining controlled ad spend across global markets.
Challenge
The client needed to scale digital product sales in a competitive niche while keeping performance metrics profitable. The main challenges included:
- High competition in the global digital products market
- Reducing cost per purchase while scaling volume
- Reaching a niche audience of competitive gamers and pro players
- Identifying the most effective Google Ads campaign types
- Maximizing ROAS without overspending
Solution
02
Performance Max & Demand Generation Campaigns
We launched and optimized Google Performance Max and Demand Generation campaigns to capture demand across Search, Display, YouTube, and Discover, leveraging automated bidding and audience signals.
03
Tracking, Optimization & Scaling
Using Google Analytics 4 and Google Tag Manager, we ensured accurate conversion tracking and continuously optimized creatives, targeting, and budgets to improve conversion rates and overall profitability.
Results
The optimized Google Ads strategy delivered strong improvements in both efficiency and revenue growth.
$25 → $12
Cost per purchase reduction achieved through campaign restructuring and optimization.
400% → 700%
ROAS increase after scaling Performance Max and Demand Generation campaigns.
326
Total successful purchases generated monthly through a combination of Search, PMAX, and YouTube campaigns.
