01
Highly Targeted Google Ads Setup
We launched a structured Google Ads account focused on B2B intent, targeting keywords related to electronic components, wholesale distribution, and sourcing partners.
Electronics B2B
Kofax Agency partnered with a U.S.-based B2B electronics distributor during the first month of collaboration to attract new business clients and maximize the number of qualified form submissions from decision-makers. Campaigns were launched globally with a primary focus on the U.S. and European markets, targeting companies actively searching for electronic components and reliable distribution partners.
Challenge
The client needed to generate high-quality B2B leads in a competitive and technically complex niche. The main challenges included:
- Reaching decision-makers instead of low-intent traffic
- Competing with established distributors in the U.S. and EU markets
- Identifying targeting strategies that deliver qualified leads
- Balancing lead volume with lead quality
- Setting up accurate tracking from the start of collaboration
Solution
02
Hot Audience & Competitor Targeting
Multiple approaches were tested, including competitor-based targeting, detailed high-intent campaigns, and broader awareness campaigns to identify the most effective lead sources.
03
Conversion Tracking & Performance Optimization
Using Google Tag Manager and Google Analytics, we implemented accurate conversion tracking to measure form submissions and evaluate lead quality during the first month.
Results
The first month of advertising delivered strong early indicators of campaign quality and scalability.
40%
Of all generated leads were qualified and matched the client’s ideal customer profile.
10.35%
High click-through rate achieved in the US market, proving effective targeting of decision-makers and high ad relevance.
25
Total qualified B2B leads generated during the first month of advertising, establishing a solid foundation for further scaling.
