01
High-Intent Search Campaign Setup
We launched Google Search campaigns focused on treatment-based and location-based keywords, targeting users actively searching for home massage and spa services in Mexico.
Home Spa & Massage
Kofax Agency managed Google Ads campaigns for a home spa and massage clinic in Mexico, focusing on attracting high-intent leads for wellness and healthcare services. The project included full Google Ads account setup, Search-focused campaign launches, and ongoing optimization to drive phone calls and form submissions from users actively searching for treatments in their area. The primary goal was to reduce cost per lead while increasing visibility and lead quality in a competitive local market.
Challenge
The client needed to generate a consistent flow of high-quality leads for home massage and spa services while controlling advertising costs. The key challenges included:
- High competition for local wellness and healthcare keywords
- Wasted spend from low-intent search queries
- Increasing visibility for treatment-related searches
- Accurately tracking phone calls and form submissions
- Improving overall CPA while scaling lead volume
Solution
02
Conversion Tracking & Analytics Integration
Using Google Tag Manager and Google Analytics, we implemented accurate tracking for phone calls and form submissions to clearly measure lead quality and campaign performance.
03
Ongoing Optimization & Spend Control
Through continuous Google Ads account management, we optimized bids, ad copy, search terms, and negative keywords to reduce wasted spend and improve lead efficiency.
Results
The optimized Search-focused strategy delivered strong improvements in both efficiency and lead quality.
$14
Cost per lead achieved through precise targeting and ongoing optimization.
10% → 40%
Increase in Search impression share, improving visibility for high-intent keywords.
71
Total qualified leads (calls & forms) generated during the campaign period.
