01
Performance Max Campaign Launch
We prepared tailored ad creatives and launched Google Performance Max campaigns to capture high-intent demand across Search, Display, and other Google placements.
Landscape Design
Kofax Agency managed Google Ads campaigns for a landscape design company in California, focusing on generating a consistent flow of high-intent leads and improving overall campaign efficiency. The primary goal was to increase inquiries from homeowners actively searching for landscaping and outdoor design services while reducing acquisition costs. The project combined the launch of new campaigns with deep optimization of existing Search campaigns, allowing us to achieve measurable performance improvements within the first month of collaboration.
Challenge
The company needed to scale lead generation in a competitive local services market while keeping costs under control. The main challenges included:
- High CPA in existing campaigns
- Rising CPC for competitive landscaping keywords
- Wasted spend on low-intent search queries
- Need for faster lead growth without increasing budget
- Inefficient existing campaign structure
Solution
02
Search Campaign Restructuring & Optimization
Existing Search campaigns were fully restructured with refined keyword targeting, improved ad relevance, and better match-type control to eliminate wasted spend and increase conversion efficiency.
03
Tracking, Analytics & Ongoing Optimization
Using Google Analytics 4, we closely monitored performance and continuously optimized bids, keywords, and ads to maximize lead volume while maintaining cost efficiency.
Results
The optimized strategy delivered strong improvements in both lead volume and campaign efficiency within the first month.
30% CPA Reduction
Achieved through campaign restructuring and Performance Max optimization.
$12 → $8 CPC
Cost per click decreased after refining keyword targeting and improving ad relevance.
44
Total qualified landscaping leads generated within the first month, establishing a strong and consistent lead flow.
