01
Search & Shopping Campaign Setup
We launched Google Search and Google Shopping campaigns focused on high-intent queries related to party banners, custom signs, and event decorations.
Party Banners
Kofax Agency managed Google Ads campaigns for a custom print e-commerce brand specializing in party banners, custom signs, and personalized printed products. The primary objective was to drive purchase-ready traffic and increase online sales while maintaining strong cost efficiency. The project included full Google Ads account setup, Search and Google Shopping campaign launches, and continuous optimization focused on ROAS and cost per acquisition.
Challenge
The brand needed to scale e-commerce sales in a competitive custom print niche while keeping acquisition costs under control. The main challenges included:
- High competition for generic and seasonal print-related keywords
- Driving high-intent purchase traffic rather than low-quality clicks
- Optimizing Shopping feeds for better visibility and performance
- Controlling CPA while scaling revenue
- Accurately tracking conversions and user behavior
Solution
02
Product Feed & Bid Optimization
Shopping feeds were optimized, and bids were continuously adjusted to prioritize top-performing products and maximize visibility for high-converting items.
03
Tracking, Analytics & Ongoing Optimization
Using Google Tag Manager and Google Analytics, we implemented accurate conversion tracking and analyzed user behavior to improve ROAS, reduce CPA, and scale profitable campaigns.
Results
The optimized Google Ads strategy delivered strong improvements in efficiency and profitability.
350%
ROAS Achieved after restructuring and scaling Search and Shopping campaigns.
14.98%
Exceptional conversion rate achieved through brand-focused search campaigns, ensuring high traffic quality.
$11 CPA
Cost per acquisition achieved through precise targeting and Shopping optimization.
